Kristian Rönn is an entrepreneur formerly affiliated with the Future of Humanity Institute. Read Kristian's new book The Darwinian Trap.

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DALL-E 3 is a generative AI tool from OpenAI.

Kristian envisions reputational markets as a game-changer for global business. This system would allow everyone to collectively manage and value reputations, rather than having any single entity in control. Companies would be motivated to act ethically to maintain a good reputation and the right incentives would drive widespread, long-term focus on values and ethical behavior. This shift would help move away from shortsightedness and the tendency to overly optimize for financial incentives rather than what we truly care about.

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